The Etymology of Function

I’ve been thinking a lot about where things come from. In the past inspiration came only in the form of people and culture. Today with the world changing so fast, inspiration can come from a million different places. One space that is often ignored by business and brands is function.

I break that down in this little piece of analysis. It’s a theme that I’ve been exploring for some time.

http://www.clickz.com/clickz/column/2405725/the-etymology-of-function