Story Telling in 2016

Happy New Year!

In 2016, and in a marketing world where we are often consumed with bits and bytes, our ability to target, our ability to analyze past behavior. The art of story telling is still a large part of a brands narrative.

Now one can say that this piece of content has limited legs, it dosen’t really drive to an action nor dos it create a compelling use case. BUT, it dos create a perception, one of the most powerful things a brand can own and one of the hardest things in our industry to valuate. Enjoy and here’s to a great 2016!

http://devour.com/video/dear-brother/

Ian Chee – Chief Strategy Officer, MRY

Tuesdays with Toni

Tuesdays with Toni is a little project we’ve been working on at MRY strategy, lead by Toni and inspired by Portia. The idea of thought leadership at consulting entities tend to be relatively one dimensional focused on the quantitative seismic shifts happening in an industry. As an example; the impact of mobile adoption on app usage, the rise of social media.

We decided to look at the task of thought leadership a little differently. Instead of being focused on the quantitative trend, lets focus on the impact this trend has on behavior and attitudes. What new ways can we explore information and ideas and how is culture reacting to all of this.

We were lucky enough to have Rishad (@Rishad, https://rishadt.wordpress.com/), Chief Strategist of Publicis join us for the discussion.

Have a listen:

 

You Snooze You Loose

Napping in the office has recently been a topic that I’ve noticed can be a little bit polarizing. It seems to harken to a shift in how we see work and workplace productivity.

In the past 3 months, I’ve caught an intern in full snooze at his desk with his hood over his face. A strategist sleeping on the couch and our HR team opened a meditation room. Times are changing and how we manage has to change with it.

Read the full article here at Campaign: http://www.campaignlive.com/author/4587/Ian-Chee

http://www.campaignlive.com/article/snooze-lose-changing-dynamics-agency-workplace/1363630

The Etymology of Function

I’ve been thinking a lot about where things come from. In the past inspiration came only in the form of people and culture. Today with the world changing so fast, inspiration can come from a million different places. One space that is often ignored by business and brands is function.

I break that down in this little piece of analysis. It’s a theme that I’ve been exploring for some time.

http://www.clickz.com/clickz/column/2405725/the-etymology-of-function

The topic of failure on the web

I was recently reading a blog post by Lidiya K on the topic of failure. She was kind enough to like one of my posts and as I explored her writing, she sites one of my favorite Thomas Edison quotes, “I have not failed, I’ve just found 10,000 ways that wont work.” In her post she samples many powerful ways that failure is in fact a positive.

In creating new digital interactions, campaigns, products and service you cant help but fail sometimes. I have failed many times in different ways and those times though often painful helped me to achieve the greatest areas of learnings in life. When I failed as a manager, I worked harder to be a better manager. When I failed at a pitch, I worked harder to win the next one. I’m far from perfect but for me at least, times of growth often come through lows not highs.

To add a slight web angle to this top it’s interesting to note that failure is almost objectively a good thing when you research it on the web.

1) The conversation around failure online is surrounded by success: I have done a social sentiment analysis on the word failure. The conversations online around failure are not conversations about defeat but conversations about progress. If you do a simple word cloud around the term, words that appear are words such as success, progress, learning.

2) Failure is a topic that people can relate to: If you do a google search trend analysis on the term failure vs. success. The topic is searched for almost 5 failures to 1 success. People are seeking out this information because they too are going through it. There is empathy on the topic and its a universal human truth that at some point you will fail. It’s relatable.

3) There is humor in it if you can open your eyes to find it: I once spoke to Ben Huh, the owner of fail blog about this topic. Why is that blog and that meme so popular I asked. Because everyone can relate. There is humor in the lows, and when you find that humor, that’s when you learn and grow. There is a reason that comedians often talk about when things go wrong. If they only gloated about success, there is less to relate to.

Don’t forget that the greatest successes were wrought with failures. Walt Disney’s patent for a theme park was rejected 302 times before acceptance. Steve Jobs was at one point fired from Apple, the company he built. Oprah was seen as unfit for TV. The chairman of Sony’s first endeavor was rice cookers that couldn’t cook rice. Do you remember Virgin credit cards?

In creative, innovation and design we need to use failure to our advantage. Learn from it and grow from it.

 

 

The Power of Problems

One of my favorite quotes is from Einstein. “If I had only one hour to save the world, I would spend 55 minutes defining the problem and only five minutes finding the solution.”

One of the times that made me most proud was when a client offered me a substantial budget to help them discover more problems. It may seem counter intuitive, but clearly defining the problem I’ve learnt often can help you quickly resolve the issue or more clearly see what issues you should be resolving. More here at ClickZ:

http://www.clickz.com/clickz/column/2383230/the-power-of-problems

Momentum

There are a lot of things that motivate us in work. Some people are motivated by power, some by money, some by pride. One of the things that makes me happiest of all is making things that make a difference, that actually add value in peoples lives and gets our clients and teams noticed for their hard work. It’s fulfilling to make things I can show my friends, my family, that make them laugh, think or that they find useful. That motivates me. Within 3.5 hours this evening a few of the things that me and my team have been working on for the past few months all of a sudden got noticed, and it felt nice. But it was nicer the fact that it all happened within a few hours of one another.

5:50 PM – My sister texts me this image – a project we did for Pizza Hut made the “Love It” list for the Time magazine print edition. Even in a world of pixels, for some reason when they print it on paper it feels a bit more substantive.

At 6:30 PM a creative director I worked with and respect, posted on Facebook about a financial product that MRY recently helped incubate in house. He offered his critique. Then I noticed that it hit the top of product list. Here is a snap shot of the product ranking on producthunt.com where it reached top ranking yesterday.

At around 9:00 PM after a few drinks with my friend Tal, I noticed a NY times article on FB from a friend who works there talking about a session and a brand idea that MRY Health had come up with and a strategy the team created.

http://www.nytimes.com/2014/08/03/technology/how-facebook-sold-you-krill-oil.html

In a creative world, it’s nice that the work is gaining momentum. Onward and upward.

What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

It’s great having one of the most read articles on ClickZ, a bit motivating to keep on writing. I always try to apply my personal life experience to my work experience. One can not help but be influenced by the way you grew up and what you saw as a young person. This article on is one representation of my life experiences intersecting with how I see my work life.

I hope you all enjoy!

http://www.clickz.com/clickz/column/2346393/what-the-history-of-counterfeiting-can-teach-us-about-the-future-of-digital-marketing

The Definition of Insanity

I am a real believer in not doing the same thing over and over again expecting a different outcome (a thought widely attributed to Einstein). But in my work and personal life, I see this paradigm of perpetuating past behavior play out daily. It’s amazing how incredibly hard habits are to break. We often think of bad habits as something only exhibited in our personal lives (eating too much, smoking). But in fact , routine can be a huge deterrent to professional innovation. Here are two pieces that speak to this theme.

http://www.agencypost.com/the-problem-with-habits-a-lesson-at-sxsw/

This article covers how habits force us into similar activities as exhibited in themes at SXSW.

http://www.mobilemarketer.com/cms/news/television/17810.html

The years of relying on TV as a primary driver for marketing is a powerful habit, one that will take years to shift.

From Text to Touch to Talk

I’ve been thinking a lot about the future of interactions. Creativity is often seen only through the lens of content. The funny video, the interesting graphic, a joke. It’s what people see, and have a human visceral reaction towards. Content is very important but the way we interact with that content is that subtle layer that is equally as critical. I recently wrote an article on shifting interaction trends as it pertains to verbal cues.

http://www.clickz.com/clickz/column/2336941/how-talking-to-your-fridge-will-change-marketing

I know there’s been a lot written about the way we interact with home appliances. This article is more about shifting interaction models when verbal cues are introduced. How will our lives change when talking to your xBox becomes a ubiquitous act.