I love how the internet has changed so many things. I still remember my first job in brand strategy, and the cult like focus on consistency.
This video below do’s a nice job of delivering an understanding of logo systems such as the ones used by Google, the Hillary campaign, their general role and the reasons for their growing ubiquity based on the ease at which one can simply change pixels over stationary.
Ian Chee – Chief Strategy Officer, MRY
Happy New Year!
In 2016, and in a marketing world where we are often consumed with bits and bytes, our ability to target, our ability to analyze past behavior. The art of story telling is still a large part of a brands narrative.
Now one can say that this piece of content has limited legs, it dosen’t really drive to an action nor dos it create a compelling use case. BUT, it dos create a perception, one of the most powerful things a brand can own and one of the hardest things in our industry to valuate. Enjoy and here’s to a great 2016!
http://devour.com/video/dear-brother/
Ian Chee – Chief Strategy Officer, MRY
Humanity x Creativity x Technology by Ian Chee 