The New Micro Leisure

After doing this study, I just want to sit on a beach without a smart phone.

A study we recently did to look into the shifting habits of Millennials. The new consumer has different habits and different ways of working, yet change is uncomfortable and often slow. This study explores this shifting paradigm and follows some key implications that brands and businesses need to consider in this new world.

http://www.campaignlive.com/article/work-play-millennials-redefining-leisure/1360604

Find it here: http://www.slideshare.net/ianchee

Or here: The_New_Micro_Leisure PDF