Story Telling in 2016

Happy New Year!

In 2016, and in a marketing world where we are often consumed with bits and bytes, our ability to target, our ability to analyze past behavior. The art of story telling is still a large part of a brands narrative.

Now one can say that this piece of content has limited legs, it dosen’t really drive to an action nor dos it create a compelling use case. BUT, it dos create a perception, one of the most powerful things a brand can own and one of the hardest things in our industry to valuate. Enjoy and here’s to a great 2016!

Ian Chee – Chief Strategy Officer, MRY

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