Logo Systems

I love how the internet has changed so many things. I still remember my first job in brand strategy, and the cult like focus on consistency.

This video below do’s a nice job of delivering an understanding of logo systems such as the ones used by Google, the Hillary campaign, their general role and the reasons for their growing ubiquity based on the ease at which one can simply change pixels over stationary.

Ian Chee – Chief Strategy Officer, MRY

The New Micro Leisure

After doing this study, I just want to sit on a beach without a smart phone.

A study we recently did to look into the shifting habits of Millennials. The new consumer has different habits and different ways of working, yet change is uncomfortable and often slow. This study explores this shifting paradigm and follows some key implications that brands and businesses need to consider in this new world.

http://www.campaignlive.com/article/work-play-millennials-redefining-leisure/1360604

Find it here: http://www.slideshare.net/ianchee

Or here: The_New_Micro_Leisure PDF

The Power of Problems

One of my favorite quotes is from Einstein. “If I had only one hour to save the world, I would spend 55 minutes defining the problem and only five minutes finding the solution.”

One of the times that made me most proud was when a client offered me a substantial budget to help them discover more problems. It may seem counter intuitive, but clearly defining the problem I’ve learnt often can help you quickly resolve the issue or more clearly see what issues you should be resolving. More here at ClickZ:

http://www.clickz.com/clickz/column/2383230/the-power-of-problems