ClickZ was nice enough to publish an article I wrote on the importance of the number 11 on Instagram; the article is here:
A brief synopsis: “The number 11 now represents when your Instagram image has hit a certain level of credibility. Admittedly, I am not that cool on Instagram, since some of my images don’t hit this threshold, but for many users this simple milestone is important. In a study MRY conducted on Millennials’ technology behavior, one young woman noted passionately the need to reach this number. “If I don’t hit 11 likes, I take down the post after a day — it’s just too embarrassing to leave up there. Nobody likes it.”
One of the strategists on my team pointed out to me that as usual Snoop Dogg said it better than me. It’s always amazing to me how a well placed meme with just a few words can truly fill a canvas. A picture really can say a 1000 words.