I am a real believer in not doing the same thing over and over again expecting a different outcome (a thought widely attributed to Einstein). But in my work and personal life, I see this paradigm of perpetuating past behavior play out daily. It’s amazing how incredibly hard habits are to break. We often think of bad habits as something only exhibited in our personal lives (eating too much, smoking). But in fact , routine can be a huge deterrent to professional innovation. Here are two pieces that speak to this theme.
This article covers how habits force us into similar activities as exhibited in themes at SXSW.
The years of relying on TV as a primary driver for marketing is a powerful habit, one that will take years to shift.
I’ve been thinking a lot about the future of interactions. Creativity is often seen only through the lens of content. The funny video, the interesting graphic, a joke. It’s what people see, and have a human visceral reaction towards. Content is very important but the way we interact with that content is that subtle layer that is equally as critical. I recently wrote an article on shifting interaction trends as it pertains to verbal cues.
I know there’s been a lot written about the way we interact with home appliances. This article is more about shifting interaction models when verbal cues are introduced. How will our lives change when talking to your xBox becomes a ubiquitous act.
I know one thing: the web doesn’t need another blog. But I’ve recently been doing a lot of writing and decided I needed a place to house all of this work. I will aim to not add to the clutter and deliver a new perspective built on the unique convergence of ideas.
Personally, I have often found myself at the intersection of unique vantage points; always having one foot in the door of two or more point of views. It all started with where I was born, in Hong Kong, a cross between Chinese history and British opportunity while attending an International school that taught me American creativity (whilst for some odd reason holding a Belgian passport). My parents were one of the few Asian parents who actually encouraged their young son to pursue the arts. I spent a summer at R.I.S.D. oil painting, but then decided that was too impractical and leaped to the counter-point, a Columbia education where I, at first, aimed to major in economics, but landed instead with a major in Philosophy.
My career has spanned cities from Hong Kong, Shanghai, Seoul, to New York. I was first taught branding and story telling first hand by some of the masters of the craft. Always looking to mix it up, a little less than a decade ago I made a conscious decision to see its application not in 30 second video or print but through the lens of technology. I’m really lucky because my day job as the Chief Strategy Officer at MRY and previous jobs at AKQA, McCann, allows me to take all of these disparate points and connect them in new ways.
My simple hope is to share this perspective, not to develop more clutter but a unique vantage point on the intersection of humanity x creativity x technology.
Thanks for reading, I hope I can in some small way help.