Trying new things

It’s interesting how often we get into a routine and are resistant to breaking the mold. You would think that being in a creative field, change and breaking the mold would be the consistent norm. But more often than not we fall into patterns, ways of doing things, old habits.

http://www.adweek.com/adfreak/heres-what-would-happen-if-ad-agencies-hired-drones-employees-163251

That’s why we are constantly trying new things in the work place, what’s next, how can we morph. One silly example of this is our recent experience with drones. Im personally really interested in the technology, I guess we have to find now it’s practical application. Enjoy the video below.

The Definition of Insanity

I am a real believer in not doing the same thing over and over again expecting a different outcome (a thought widely attributed to Einstein). But in my work and personal life, I see this paradigm of perpetuating past behavior play out daily. It’s amazing how incredibly hard habits are to break. We often think of bad habits as something only exhibited in our personal lives (eating too much, smoking). But in fact , routine can be a huge deterrent to professional innovation. Here are two pieces that speak to this theme.

http://www.agencypost.com/the-problem-with-habits-a-lesson-at-sxsw/

This article covers how habits force us into similar activities as exhibited in themes at SXSW.

http://www.mobilemarketer.com/cms/news/television/17810.html

The years of relying on TV as a primary driver for marketing is a powerful habit, one that will take years to shift.