One of my favorite quotes is from Einstein. “If I had only one hour to save the world, I would spend 55 minutes defining the problem and only five minutes finding the solution.”
One of the times that made me most proud was when a client offered me a substantial budget to help them discover more problems. It may seem counter intuitive, but clearly defining the problem I’ve learnt often can help you quickly resolve the issue or more clearly see what issues you should be resolving. More here at ClickZ:
I am a real believer in not doing the same thing over and over again expecting a different outcome (a thought widely attributed to Einstein). But in my work and personal life, I see this paradigm of perpetuating past behavior play out daily. It’s amazing how incredibly hard habits are to break. We often think of bad habits as something only exhibited in our personal lives (eating too much, smoking). But in fact , routine can be a huge deterrent to professional innovation. Here are two pieces that speak to this theme.
This article covers how habits force us into similar activities as exhibited in themes at SXSW.
The years of relying on TV as a primary driver for marketing is a powerful habit, one that will take years to shift.