Category Archives: Creativity

What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

Screen shot 2014-06-01 at 10.22.21 PM

It’s great having one of the most read articles on ClickZ, a bit motivating to keep on writing. I always try to apply my personal life experience to my work experience. One can not help but be influenced by the way you grew up and what you saw as a young person. This article on is one representation of my life experiences intersecting with how I see my work life.

I hope you all enjoy!

http://www.clickz.com/clickz/column/2346393/what-the-history-of-counterfeiting-can-teach-us-about-the-future-of-digital-marketing

The Definition of Insanity

I am a real believer in not doing the same thing over and over again expecting a different outcome (a thought widely attributed to Einstein). But in my work and personal life, I see this paradigm of perpetuating past behavior play out daily. It’s amazing how incredibly hard habits are to break. We often think of bad habits as something only exhibited in our personal lives (eating too much, smoking). But in fact , routine can be a huge deterrent to professional innovation. Here are two pieces that speak to this theme.

http://www.agencypost.com/the-problem-with-habits-a-lesson-at-sxsw/

This article covers how habits force us into similar activities as exhibited in themes at SXSW.

http://www.mobilemarketer.com/cms/news/television/17810.html

The years of relying on TV as a primary driver for marketing is a powerful habit, one that will take years to shift.

From Text to Touch to Talk

I’ve been thinking a lot about the future of interactions. Creativity is often seen only through the lens of content. The funny video, the interesting graphic, a joke. It’s what people see, and have a human visceral reaction towards. Content is very important but the way we interact with that content is that subtle layer that is equally as critical. I recently wrote an article on shifting interaction trends as it pertains to verbal cues.

http://www.clickz.com/clickz/column/2336941/how-talking-to-your-fridge-will-change-marketing

I know there’s been a lot written about the way we interact with home appliances. This article is more about shifting interaction models when verbal cues are introduced. How will our lives change when talking to your xBox becomes a ubiquitous act.

What an apt metaphor for the intersection of art and culture. This Saturday, we at MRY are bringing Rev Run to the SXSW party. I’ve always respected his talent and found him to be a true musical visionary. Always slightly ahead of the curve.

Rev Run Remixes SXSW

Lessons I’ve learned: When I started my career in marketing, I was taught originality at all costs. What I realized over time is that originality comes in many forms. Often it is not in creating something wholly new, but in the cross pollination of what presently exists. It may be as simple as taking two disparate elements and bringing them together in unique new ways. Rev and Aerosmith demonstrated that magically with “Walk This Way”; at the time, a genre bending new look at music.

I really hope he plays that Saturday.